What Is Page Rank

Page ranking rates your website on a scale of 0-10 based on the website’s quality, importance and relevance to a search. Improving rating in Page Rank is one way of to increase the traffic to your website and search engine optimization experts use this technique in marketing web sites.

A link is considered a vote for a website because it is considered an endorsement of the website or a statement of support. The more links to your website, the higher your page rank will be. Google’s use of sophisticated hardware and software guarantees fast results in your search and the most relevant websites displayed first. But google uses more than page rank and the number of links to evaluate the relevance of a website; it also evaluates the content of the website and uses text-matching methods to determine if the website is relevant to your search. Websites that have numerous links and have text that matches the keywords in your search will most likely be ranked higher.

So before you even start to send impersonal emails asking other websites that are totally unrelated to yours to link you up, remember that the quality of link also matters in page rank. Links from reputable or important websites will weigh more than a links from a link farm or websites dedicated to fostering links. The best links will be those that come from websites within your industry or websites with related topics or content as yours. This also means that the people directed to your site are truly interested in the contents of your websites and weren’t just misled. This helps in developing long-term readers for your site.
Over the years, people have found ways to manipulate this system to increase traffic and links to their websites but Google has also implemented techniques to prevent spamdexing or inflated page ranks. Aside from often discarding links from link farms, Google has also intorduced the "rel=nofollow" value that web masters and message board administrators can use to prevent Page Rank from using links in message boards and forums in its computation of website relevance.
It has also warned web masters against selling web links for the sole purpose of improving another website’s link popularity. Some websites with high page rank sometimes sell links to earn money from the website. Usually, the higher a site’s page rank is, the more expensive the links from this site is. Google suggests using the "rel=nofollow" value on the purchased link. Of course, this is widely debated among SEO enthusiasts as many web masters think purchasing and selling links makes good business sense.